Ace of Spades♠︎
It all begins with an idea.
Extinction Conditions?
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
ACE:
Ace cards represent the endstates; Results, either projected/planned/desired, or just as a consequence of actions and circumstances.
3 Shades of Spades:
The Dark or negative side represented by Spades can be seen in 3 shades:
Black - Malevolent/Evil/Zero-Sum
Grey - Moloch/Bureaucratic/following orders & rules without regards for the effects
Brown - Ignorant/’Stupid’/ acting without proper thoughts & insights
Alternative Questions
1) Post-Mortem - You just closed doors/ended your project; What has happened? What caused the end? Describe the dynamics leading to your demise.
3) Moloch - If the current dynamics would get their way unobstructed, how would it end? What would the situation look like in 1/3/5/10 year(s).
4) Lose-Lose - What would be the least desirable end state for all parties? Brainstorm all ways to get to the least desirable end state for all parties
4) F@ck-ups - What are the (easiest) ways to sabotage success?
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